Block, Inc. and Uber Technologies, Inc. have announced a comprehensive global partnership that extends Block’s Square point‑of‑sale integration to Canada, Australia, the United Kingdom, Ireland, France, and Spain, while adding Cash App Pay as a payment option on Uber and Uber Eats in the United States. The move gives merchants in those regions a unified ordering and payment experience and opens a new channel for 59 million Cash App users to pay for rides and food delivery.
The expanded Square integration allows restaurants and other merchants to manage orders, inventory, and payments from a single platform, reducing the need for multiple devices and streamlining operations. In the U.S., Cash App Pay will let users tap a mobile‑first payment method on both Uber and Uber Eats, tapping into a younger, diverse customer base that prefers digital wallets. The partnership builds on Uber’s prior integration of Block’s Afterpay solution in Australia, reinforcing a pattern of collaboration that benefits both sides of the ecosystem.
Block’s strategy has long focused on creating a tightly‑integrated ecosystem that serves merchants through Square and consumers through Cash App. By expanding Square’s reach into new markets and adding Cash App Pay to Uber’s platform, Block positions itself to capture higher transaction volumes and generate additional fee revenue. The partnership comes after Block’s Q4 2025 earnings, which showed a 3.6% year‑over‑year revenue increase and a strong EPS beat, and follows a Q1 2025 quarter that saw a revenue decline and an EPS miss. The new deal is therefore a strategic effort to accelerate growth and offset recent headwinds.
"This expansion builds on the foundation of our successful Uber Eats and Square integration in the U.S., as we continue to work together to help restaurants unlock new growth," said Susan Anderson, Global Head of Delivery at Uber. "This global partnership with Uber exemplifies Block's unique ability to create value across our entire ecosystem by serving both sides of the counter simultaneously," added Nick Molnar, Global Head of Sales and Marketing at Block. Molnar also noted, "Square streamlines restaurant operations while Cash App Pay and Afterpay enhances the customer experience. This is the power of our ecosystem at work – when our products work together, everyone wins: restaurants operate more efficiently, customers pay how they want, and local economies grow stronger." Anderson added, "In addition, incorporating Cash App Pay as a payment method on Uber and Uber Eats will offer a younger, diverse, and growing set of consumers a more flexible, reliable payment option—making it easier than ever to go anywhere or get anything with Uber."
The partnership is expected to drive higher transaction volumes for both companies, deepen customer engagement, and create new revenue streams for Block through transaction fees and data‑driven insights. It also reinforces Block’s broader strategy of building an integrated ecosystem that serves merchants and consumers across multiple verticals, positioning the company to capitalize on the growing demand for seamless, mobile‑first payment solutions in both domestic and international markets.
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