Block’s Square platform announced a new enterprise partnership with GOLFTEC, the world’s largest provider of golf lessons and premium club fittings. The agreement will enable GOLFTEC to use Square to power payments and commerce across more than 200 U.S. locations, marking a substantial expansion of Square’s enterprise footprint.
The partnership is designed to streamline GOLFTEC’s in‑center and online commerce operations. Square’s platform will reduce administrative time, accelerate financial close by two days, and cut dispute‑related costs by $100,000, while also offering AI‑driven insights and real‑time cost controls that can improve margin management across the network.
For Square, the deal signals a successful push into the enterprise market and adds a high‑volume, multi‑location merchant to its ecosystem. It demonstrates the scalability of Square’s technology beyond small‑business clients and positions the company to attract similar clients in sports, leisure, and other sectors. The partnership aligns with Block’s broader strategy of leveraging AI and lean operations, following a workforce reduction that cut headcount from over 10,000 to under 6,000 employees and a strong gross‑profit growth of 24% in Q4 2025.
"GOLFTEC has built an incredible experience that blends technology, expertise, and personalization at a remarkable scale. Choosing the right commerce partner means unlocking real impact across all of these," said Nick Molnar, Global Head of Sales and Marketing at Block. "As one of the most technologically advanced experiences in sports training, everything we do is designed to drive our mission of helping people play better golf. We needed a commerce platform that could keep up – one that was just as seamless, flexible, and intuitive as the experience we offer," added Chris Koske, CMO at GOLFTEC.
Block’s Q4 2025 earnings highlighted a 24% year‑over‑year increase in gross profit and a strong focus on AI‑driven efficiency. The GOLFTEC partnership reinforces Block’s confidence in scaling its enterprise solutions and complements its recent cost‑control initiatives, underscoring a strategic shift toward high‑margin, technology‑enabled services.
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