Square announced that its partner ecosystem has grown to nearly 1,000 industry‑leading partners, including Amazon, Intuit QuickBooks, Uber Eats, and Wix. The expansion is delivered through the Square App Marketplace, allowing merchants to add new capabilities—such as online booking, payroll, and marketing—directly into their Square dashboard without disrupting existing workflows.
The new partners give sellers a broader set of tools for inventory management, accounting, and customer engagement, all integrated into a single interface. By keeping all data within the Square ecosystem, merchants can scale operations while maintaining the familiarity of their current processes.
Square’s strategy focuses on deepening its reach in key verticals—food & beverage, retail, and professional services—where the majority of its merchant base operates. With 71% of enterprise sellers already using at least one partner solution, the expansion is expected to accelerate adoption and increase transaction volume across the network.
"From the beginning, Square was built to empower local businesses by providing an open, interconnected ecosystem. Sellers have the flexibility to choose how they accept payments, reach customers, and run their operations." – Morgan Kuntze, Global Partnerships Lead at Block
The expansion could drive incremental revenue from partner integrations, strengthening Square’s competitive position against other payment processors that rely on third‑party integrations rather than a unified marketplace. By investing in both sides of the ecosystem, Square has created a flywheel of shared success that strengthens its end‑to‑end network.
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