RetailMeNot, a Ziff Davis company, has introduced a Guaranteed Cash‑Back program that guarantees a minimum 1% cash back on purchases at more than 4,000 retailers. The launch coincides with the company’s 20th anniversary and signals a shift toward a more reliable savings experience for shoppers.
The new program allows users to stack the guaranteed cash back with existing promo codes, and it is available across a network of over 10,000 merchants with live offers. By guaranteeing a baseline cash back, RetailMeNot aims to increase user confidence and drive higher transaction volumes across its platform.
"Savings should feel reliable, not hit or miss," said Magali Darling, Chief Commercial Officer of RetailMeNot Group, underscoring the company’s focus on predictable rewards.
Ziff Davis, RetailMeNot’s parent company, reported a 1.7% decline in Q4 2023 revenue to $389.9 million and an 8.3% drop in net income from continuing operations to $63.4 million. In contrast, Q1 2024 revenue rose 2.4% to $314.5 million. Segment analysis shows growth in Digital Media and Cybersecurity & Martech, while the shopping business experienced a revenue decline.
Other cashback platforms such as Coupert and Honey offer similar services, with Coupert sometimes providing higher rates at certain retailers. RetailMeNot’s guaranteed baseline differentiates it by ensuring a minimum return for every purchase, addressing a common pain point of uncertain coupon performance.
The program deepens RetailMeNot’s savings platform, aligns with the broader trend toward instant gratification, and positions the company to capture a larger share of the expanding cashback market. By offering a predictable, stackable reward, RetailMeNot strengthens its competitive stance and enhances user engagement.
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