Zepp Health’s Amazfit brand announced a three‑year global partnership with HYROX, the World Series of Fitness Racing, on April 15 2026. The deal extends a prior regional collaboration into a worldwide agreement, giving HYROX athletes and participants access to a broader set of exclusive smart‑watch and wearable categories, including smart watches, smart rings, smart cameras, smart glasses, and smart straps.
In Q4 2025, Zepp Health reported revenue of $85.2 million, a 43% year‑over‑year increase, and a record gross margin of 40.4%. For the full year 2025, revenue reached $258.9 million while the adjusted net loss narrowed to $31.5 million, underscoring the company’s accelerating growth and improving profitability as it shifts focus to its own branded products.
The partnership is a strategic move to deepen Zepp Health’s presence in the fitness and sports‑technology sector. By integrating Amazfit products into HYROX’s 365 training network, the company will embed its wearables into athletes’ daily training and recovery routines, reinforcing brand visibility in a rapidly expanding global fitness community.
Wayne Huang, CEO of Zepp Health, said, "HYROX has built strong momentum and is rapidly expanding as a global fitness community. This expanded partnership reflects a shared commitment to enhancing the experience of HYROX athletes and participants through Amazfit's smart wearables and connected training technologies." Moritz Fürste, Co‑Founder and Chief Marketing Officer at HYROX, added, "Amazfit understands how athletes train, race and recover, and together we're able to create a more connected experience for our community at every stage."
The deal positions Amazfit as the preferred technology partner for a globally broadcast fitness series, aligning with Zepp Health’s broader strategy to pivot from original design manufacturing to a premium, branded wearables company. The partnership also places the company in a competitive landscape where other wearable brands are seeking similar event sponsorships, giving Zepp Health a distinct advantage in reaching a dedicated athletic audience and driving future revenue growth.
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