Zepp Health’s Amazfit brand introduced the T‑Rex Ultra 2, a titanium‑case GPS smartwatch, on February 19, 2026. The 1.5‑inch AMOLED display is protected by scratch‑resistant sapphire glass and housed in a Grade 5 titanium bezel and case back that delivers 10‑ATM water resistance and dual diving certification. The device is priced at $549.99 and is available for purchase on Amazfit.com and Amazon.
The Ultra 2 is engineered for extreme environments, offering up to 30 days of battery life in smartwatch mode and more than 50 hours of GPS tracking. It ships with 64 GB of built‑in storage for maps, music, and activities, and preloads full‑color global maps in the Zepp app for offline route planning up to 100 km. The combination of titanium construction, sapphire glass, and long battery life positions the watch as a rugged alternative to Garmin’s Fenix series and Apple’s Watch Ultra at a lower price point.
The launch is part of Zepp Health’s broader strategy to transition from an OEM to a branded product company. Chairman and CEO Wayne Wang Huang said in the Q4 2024 earnings call, “In 2024, we expedited the transition with a brand in powder, high‑margin business model, for amazing brand products. We delved deeper into technological innovation and enhanced our global marketing footprint.” The new model also reflects the company’s focus on AI integration and premium sports‑watch offerings.
Amazfit’s Head of Global Marketing, Scott Shepley, noted that the Ultra 2 “serves an expedition‑focused use case, complementing other models in the family by focusing on long‑distance reliability.” By delivering comparable performance to higher‑priced competitors while keeping the price below $600, Zepp Health aims to capture market share among outdoor enthusiasts and professional divers who demand durability and extended battery life.
With the Ultra 2, Zepp Health expands its T‑Rex lineup and signals a commitment to compete in the high‑end sports‑watch segment. The product’s feature set and pricing strategy are expected to support the company’s goal of growing Amazfit‑branded revenue, which grew 10.2 % year‑over‑year in Q1 2025, and to reinforce its position as a challenger to Garmin and Apple in the premium smartwatch market.
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