Zeekr, a premium electric‑vehicle brand owned by Geely Holding Group, has begun selling its vehicles in Italy, marking the company’s first entry into the country. The launch includes the brand’s four‑vehicle lineup, which will be available to Italian customers starting today.
The vehicles will be distributed through Jameel Motors, Zeekr’s local partner, and will be priced between €38,000 and €73,000. This range covers the compact to luxury segments and positions Zeekr alongside established European premium EV makers.
The Italian rollout follows a sequence of European entries that began in the Netherlands and Sweden in late 2023, expanded to Germany in December 2025, and will continue into France and the United Kingdom in 2026. The strategy demonstrates Zeekr’s intent to capture premium EV demand across Western Europe.
Zeekr’s Italian lineup will feature the 001, X, and two additional models built on the SEA (Sustainable Experience Architecture) platform. The vehicles offer advanced battery technology and connectivity, aiming to compete with both European incumbents and other Chinese entrants by emphasizing technology and design.
The expansion is part of Geely’s broader plan to diversify revenue outside China, where domestic growth has slowed. By establishing a dealer network of around 100 outlets across Europe, Zeekr seeks to build brand recognition and achieve scale.
The move positions Zeekr to benefit from rising EV adoption in Italy, where incentives and charging infrastructure are expanding. The company’s pricing strategy places it in the same range as high‑end competitors, potentially attracting customers seeking premium features at a lower cost.
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